Wednesday, November 01, 2006

Dove and Sony Bravia Commercials

Here are a couple of video's that I stumbled across recently. The first is from Dove. About two years ago Dove started using "normal" women in their commercials to demonstrate that not everyone looks like a supermodel. Here is the newest commercial.

The closing line says it all. No wonder our perception of beauty is distorted.

On a lighter note there is Sony Bravia televisions. I saw the first commercial a few months ago and thought I would share it. The producer took 250,000 multi-coloured superballs and dropped them down a San Francisco street. The results are amazing. Check it out.

Now they had to top it. The latest commercial was a huge undertaking requiring tonnes of paint and hundreds of crew members to pull it off. Before you watch keep in mind that they did not use any computer graphics to make the commercial.

In case you were worried the paint was made mostly of water and completely non-toxic. It was so safe that you could have drunk it. The clean up took five days with sixty people working on it.

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